| Image courtesy of usatoday.com |
February 19th, 2012
5:06 pm ET
Last night,
ESPN.com made a gross error in judgement, as our mobile website posted an
offensive headline, containing a racist slur, referencing Jeremy Lin at 2:30 am
ET. The article was removed immediately after being brought to the attention of
management, at 3:15 am ET. I won’t repeat the content of the headline, as I am
not only certain you are well aware as to what was said, but I also feel that
its inclusion is unnecessary, and distasteful.
To say that
this incident is unfortunate is an understatement. Lin’s meteoric rise to fame
over the past two weeks has been an inspiration, not only to the Asian-American
community, but to basketball fans across the world. During this period,
however, we have witnessed a great deal of commentary that has placed a
stronger emphasis on Lin’s Taiwanese heritage, and less on his surprising, record-breaking winning streak. That his achievements have
been consistently overshadowed by racist comments saddens me deeply. What
saddens me more, however, is that ESPN has contributed to this blight, and for
that I cannot apologize enough.
At ESPN, we
aim to provide sports fans with the most comprehensive, to-the-minute
reporting. It
goes without saying that we hold our writers, anchors and editors to an
exceptionally high standard – one that we failed to maintain this morning. I do
not think that the headline was intentionally hurtful. I would like to think
better of our website team. What I do think is that it was a shameful, careless
editorial oversight, one that should never have been allowed to happen, and
that we can do better. We owe it to you, our fans, and to the talented athletes
we report on every day, to do better.
In light of
this incident, we are currently reviewing our editorial process to ensure that
something like this never happens again, and the employees who were responsible
for the publication of this article are facing disciplinary action. I assure
you that we do not take this incident lightly, and are conducting this review
with careful consideration.
To Jeremy Lin,
the Asian-American community, and our entire readership, we apologize for the
pain that the article caused. Your outrage is completely warranted – our lapse
in judgement is one that should never have occurred. Here at ESPN, we believe
that true athletic talent is colour blind, and we should report in a way that
reflects that belief.
John Skipper,
ESPN President
Pretty stupid headline . . . good apology
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